We recently worked with Bristol-based video agency Life Media UK to create a series of videos to showcase our unique company culture, helping to spread the word about Team Metalogic and how we do things a little differently around here.
These videos not only help spread the word about Team Metalogic but also give prospective clients and job applicants a glimpse into what makes us different.
We spoke to Sunjay Singh of Life Media UK to find out more about what goes into a video shoot, and how they developed our video marketing strategy…
“Working with Team Metalogic is always a fun experience, and they’ve got a real wealth of experienced and personable team members. Our job was to bring these faces to the fore and use them to shine a light on exactly what makes Team Metalogic so unique.
We were tasked with creating a series of ‘meet the team’ and ‘day in the life’ videos to help prospective clients and job applicants to get to know the people behind the brand a little better.
We structured the videos so that we could create up to 20 pieces of content from one day’s shoot – giving Team Metalogic 3 months worth of ‘meet the team’ content.
The reason video is so powerful is because it allows you to really humanise a brand – you’re introducing your audience to real people, whose nuances and personalities come across the best on video. Video allows you to prove the claims you make about how great your team is, by bringing them to the fore.
Our first priority was to really get to grips with the Team Metalogic brand personality, so that we were able to translate this into video. Luckily, we didn’t have to try too hard – Team Metalogic is bursting with characters!
Once we’d done our initial creative sessions, our team got to work brainstorming a look and feel for the videos, and planning the shoot so that any disruption was kept to a real minimum.
We pride ourselves on making our video shoots as enjoyable as possible for our clients, and Team Metalogic was no exception – on the day, our pre-planned schedule helped the team to feel relaxed and at ease, making the final video content feel super authentic.
Take a look for yourself:
Here at Life Media UK, we love creating this type of video – they allow us to pull back the curtain on a brand, and use their team themselves to really prove their expertise, show their personalities and build trust.
It helps that Team Metalogic are such a fun bunch, so our task of making them seem fun to work with was a breeze!”
If you’re looking for video content that feels true to your brand, find out more about Life Media UK.
We’re excited to share our ‘Meet the Team’ videos and are thrilled with the results. But this is just the beginning – we have more videos in the pipeline, so keep an eye out for upcoming releases. At Team Metalogic, we’re committed to leveraging video as a powerful tool for communication and storytelling.